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We are listed on the stock exchange! 

Since December 11, 2025, our company Zeppelin Hotel Tech AG, headquartered in Merano (South Tyrol), has been listed on the Vienna Stock Exchange. The IPO was a strategic step to increase our visibility, open up new markets, and drive international expansion. For investors, Zeppelin Hotel Tech AG is particularly attractive because it is not a start-up but a mature SaaS company with 26 years of experience as a digital marketing agency and technology provider for the hotel industry. 

 
The company: then and now 

Founded in 1999 as an online marketing agency focused on the hotel sector, our former Zeppelin Group GmbH gained extensive experience and developed a deep understanding of the needs and daily challenges within hospitality. 
Our core business—high-converting websites and high-performance online marketing - has remained the same, but the nature of our services and products has evolved significantly. 


Whereas the former agency operated as a service provider with project-based workflows, today’s Zeppelin Hotel Tech AG is a modern SaaS company that develops, productizes, and distributes hotel technology. 

The first result of this company transformation is already familiar to some of our clients: an AI-driven hotel marketing platform that bundles everything from automated website creation to content generation/distribution, online marketing campaigns, and SEO/GEO - complete with assets, planning, and real-time results. 

  
The AI revolution in digital hotel marketing 

In the near future, we will expand the Zeppelin Hotel Marketing Platform so that it can act autonomously using integrated AI and interfaces to the most important data sources. 


This means: various AI agents will support and advise on content creation for all communication channels. They will also aggregate, monitor, and interpret data - and independently perform actions based on it, always with the goal of improving a hotel’s marketing and thus its sales performance. 

Our future target group will therefore not only include hotels and hotel groups, many of which lack personnel, expertise, or the time required for professional digital marketing. 

Marketing agencies will also be able to leverage our technologies to make their services - from website creation to campaign development and optimization - more efficient and more profitable. 

“The new business model guarantees scalability and opens the door to internationalization. Investors benefit from the fact that Zeppelin Hotel Tech AG is a sector-experienced company developing products based on real needs and many years of expertise” says our CEO Christian Schölnhammer. “The AI revolution is in full swing, and we are using it to turn our experience into hotel technology that enables something never seen before: professional hotel marketing that is simple, efficient, and accessible to all - driving more sales.” 

 

Sales tech stack: a strong partner network  

Zeppelin Hotel Tech AG is part of the ReGuest AG group, which has also been listed on the Vienna Stock Exchange since December 2024 and shares the same beneficial owners (Michael Mitterhofer, Denis Pellegrini, and Stefan Plattner). 

ReGuest AG now also includes opensmjle GmbH, led by Daniel Zelling and based in Cologne - an agency for digital marketing and outsourcing for hotels. 
Also part of the ReGuest AG ecosystem are: 

  • Indicate Data GmbH (Offenburg), a data analytics and business intelligence company in which ReGuest AG holds a 33% stake 

  • Servecloud (Switzerland), offering IT solutions for the hotel industry, with a 30% stake 

All subsidiaries and equity holdings of ReGuest AG pursue a common goal: to seamlessly cover the entire field of hotel technology - essentially the complete sales tech stack - and become the leading provider for the hospitality industry across Europe. 

 

Press contact: 

Zeppelin Hotel Tech AG   

Francesca Bertasi - francesca.bertasi(at)reguest.io  

Maria Egger - maria.egger(at)reguest.io   

press(at)reguest.io